Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 The Vitamin Shoppe Launches ‘The Suppies’ Awards to Honor Innovative Products

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February 24, 2026

Breaking News

The Vitamin Shoppe Launches ‘The Suppies’ Awards to Honor Innovative Products

The awards cover key categories including wellness essentials, sports nutrition, protein bars, healthspan, and more.
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Top Headlines

Columns

Why Supplement CEOs Should Support Comprehensive DSHEA Modernization

DSHEA preserved consumer access, protected innovation, and prevented supplements from being regulated like drugs. But the market DSHEA was designed for no longer exists.

Market Updates

Nuritas to Showcase PeptiStrong Yogurt, Functional Food Capabilities at Expo West

The company specializes in AI-discovered bioactive peptides for functional health ingredients.

Market Updates

NOW to Showcase Supplements, Sports Nutrition, Personal Care, Natural Foods, Pet Lines at Expo West

The company will have a multi-booth presence to showcase a wide range of trending products across many sectors.

Products & Ingredients

Greenspace Herbs Brings Quantum Ayurveda Technology to U.S.

Greg Arabatzis appointed to lead commercial scale-up of validated platform.

Products & Ingredients

GC Rieber VivoMega to Launch Vegan DHA + EPA Algal Oil at Expo West

The omega-3 ingredient, in triglyceride form, is the latest expansion in the company's portfolio of vegan omega-3 concentrates.

Products & Ingredients

Pharmactive’s Affron Saffron Receives Stress Relief Claim from South Korean Authority

In partnership with Hyundai Bioland, the company intends to bring the botanical to the South Korean nutraceutical market.